See which cities Visit Orlando is targeting to boost tourism numbers
So how does Visit Orlando plan to attract more visitors than other destinations? By attracting the people who visit those other destinations to Central Florida.
That was the strategy the region’s visitors bureau unveiled at a members meeting on Aug. 21. Visit Orlando will look at markets such as New York, Chicago, Baltimore, Philadelphia, Washington, D.C., and Atlanta as target markets for increased marketing efforts.
Many of those destinations are competitors either in the leisure or convention markets.
Visit Orlando also plans to target niche markets like the LGBT, luxury, and Hispanic and African American markets that can help broaden Central Florida’s portfolio of visitation groups and further boost business.
Orlando, which welcomed more than 59 million visitors in 2013, is on pace for another record year and is set to keep the region’s $50 billion tourism and travel industry busy.