Orlando biz needs to be prepared for the Harry Potter boom
Let’s be honest: Universal Orlando Resort’s Harry Potter Diagon Alley is going to attract masses to Central Florida.
When Wizarding World of Harry Potter Hogsmeade opened in 2010, it was a phenomenon guests waited hours to just enter the area, after they waited hours to get into the Islands of Adventure theme park.
That’s why it should be a priority for local businesses to begin brainstorming marketing plans and deals that can help boost sales by attracting these fans.
Social media sites like Twitter, Facebook and Instagram will be overloaded with pictures from guests checking out Diagon Alley. Those sites will be a business’s direct avenue to potentially draw those fans to their business after the Universal Studios theme park closes.
Restaurants can offer discounts for Universal guests who can show pictures of them on the Hogwarts Express or rocking their Harry Potter merchandise.
Nightclubs or smaller attractions can provide perks for customers who come in wearing their wizard robes. It takes a lot of pride and courage to wear a robe in Orlando’s heat — hook them up with a drink.
The bottom line is that Universal’s new area will be a hit and will attract a lot of people to the region this summer. It would be a shame to let all that potential business go to waste.
So, ask yourself: Have you prepared deals, special offers or even fun dialogue to interact with the thousands of extra tourists flocking to Orlando this summer for Harry Potter?